Copywriting

Writing for the web requires a specialist who understands how people read websites. Good copywriting is invaluable to your website.

When creating a website, you need the services of someone who is proficient in writing content for the web. A penchant for creative writing does not mean you will be successful at copywriting. Allow us to do your writing for the web.

Let’s explain why good copywriting is so important:

A Shop Window to your Business – When a client comes to visit your business in the real world, you try your best to make a good impression, right? You want them to know that you are reliable and great at what you do. These days, however, it’s quite possible that the impression your client has of you is formed solely from what they have seen on your website. Nothing screams AMATEUR quite like a website riddled with spelling and grammatical errors. Therefore, it’s important that you get this right.

A good copywriter is also a good salesperson and will explain to your clients, in plain terms, just why they should do business with you. They also need to convey your values, goals, and business culture. We can do this.

Scannable Copy – Did you know that the average website visitor only reads 20% of the words? And, if they are not engaged by what see within 5 seconds they tune out? This is true, and because of this, visitors to your website need to be able to find what they are looking for FAST. A good copywriter will make your web copy easy to read through the use of bold titles, bullet points, and colour. We can do this.

Search Engine Optimisation (SEO) – Any business with a website wishes for one thing: VISITORS. What’s the point in having a great website if no-one sees it, right?

Your website copy can be used as an SEO tool. Search engine optimisation is the practice of strategically placing key words and phrases into your website copy. This will help build up your ranking in search engines, like Google and Yahoo, and attract visitors. A good copywriter will do this while ensuring the copy is still natural and professional. We can do this.

Call us today and find out how our professional copywriter can help you promote your business online. We are here to make online marketing work for you.